Pony Matchbooks

I designed matchbooks for Pony, a queer bar and popular IRL hookup spot in Capitol Hill. These are an ironic callback to the pre-cell phone, pre-Grindr era. Pony is modeled after gay dive bars of the 70s and 80s. I researched matchbooks from those bars for inspiration. These often had cheeky illustrations and copy. I worked with Sudek USA to produce these. I also got feedback on microtype and advice on printing from Robynne Raye of Modern Dog.

  • My Roles

    Logo Design
    Typography
    Print Production
    Illustration
  • My Tools

  • Indesign
    Illustrator
    Photoshop

The details

Here’s the finished template for the printer, my custom Pony logo, and my original pen and ink interior illustration.