I designed matchbooks for Pony, a queer bar and popular IRL hookup spot in Capitol Hill. These are an ironic callback to the pre-cell phone, pre-Grindr era.
Pony is modeled after gay dive bars of the 70s and 80s. I researched matchbooks from those bars for inspiration. These often had cheeky illustrations and copy.
I worked with Sudek USA to produce these. I also got feedback on microtype and advice on printing from Robynne Raye of Modern Dog.